Current as of November 14, 2024

Your privacy is important to us at Pixie. We respect your privacy regarding any information we may collect from you across our website, integrated channels, and services.

Introduction & Overview Welcome to Pixie - an AI-powered chatbot service ("Service") provided by White Cloak Technologies, Inc. ("Company," "we," "us," or "our").

This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with Pixie through our Web App, Marketing Website, and integrated third-party channels (such as Facebook Messenger and website embeds). We are committed to protecting your privacy and will only use your personal information in accordance with this Privacy Policy.

We encourage you to read this Privacy Policy carefully so that you understand our data handling practices. If you have any questions, please contact us at talk@hellopixie.ai.

By accessing or using the Service, you agree to the collection and use of information in accordance with this policy. 1. Data Collection We collect several types of information for various purposes to provide and improve our Service.

1.1 Personal Data We may ask you to provide us with certain personally identifiable information when you interact with the Pixie Service, including:

Full Name: Used to identify users and manage accounts.

Email Address: Used to verify accounts, manage permissions, and send communications (including marketing emails, unless you opt out).

1.2 Training Data We collect business-specific data uploaded by our customers to tailor chatbot responses. This training data may include proprietary or sensitive information about the customer’s business practices to improve service interactions. 1.3 Personal Data Chat data from customer and end-user interactions with Pixie across channels (such as Facebook Messenger and website embeds) is collected to provide responses and analytics. This data is used to help customers understand interaction patterns and improve service delivery. 1.4 Chat Data Chat data from customer and end-user interactions with Pixie across channels (such as Facebook Messenger and website embeds) is collected to provide responses and analytics. This data is used to help customers understand interaction patterns and improve service delivery. 1.5 Meta and Pixie-Generated Identifiers For users interacting with Pixie through Facebook Messenger, we collect a Meta-generated unique identifier (Page-Scoped ID, or PSID) to track chat history. For users interacting through a website-embedded chatbot, we use a Pixie-generated unique identifier. 1.6 Website Usage Data & Tracking We use cookies and similar tracking technologies on our website to collect data and understand how you interact with our Service and to improve user experience. Mentioned data may include device information, IP address, pages visited, and other usage patterns. 1.7 Web App Usage Data & Tracking In addition to data collected on our Marketing Website, we may also collect detailed Web App Usage Data to understand how users interact with the Pixie Web App and its features. This information helps us improve the functionality and user experience of the Web App. The Web App Usage Data may include:

Feature Usage Data Information on which features of the Web App you use, how often, and in what manner.

Navigation Data Data on how users navigate between screens and access specific functionalities within the Web App.

Click and Interaction Data Information about clicks, selections, button presses, and other interactions within the Web App.

Session Data Data related to the length of time spent on the Web App, including specific sections visited, to analyze engagement.

Web App Usage Data may be collected through cookies, session recording tools, or other tracking technologies to provide insights into user behavior and improve user experience.1.8 Data Minimization and Purpose Limitation We collect only the minimum amount of personal data necessary to fulfill the purposes outlined in this Privacy Policy. We do not process personal data in a manner that is incompatible with those purposes. Our goal is to minimize the data we collect and retain it only as long as necessary for providing and improving the Service.

2. Data Usage We use the data collected from our users to deliver, enhance, and protect the Pixie Service. Specifically, we may use your data for the following purposes:

2.1 Provide and Maintain the Service We use the collected data to deliver and maintain the core functionality of the Pixie Service. This includes authenticating users, managing accounts, enabling chatbot interactions, and ensuring the smooth operation of all features within the Web App and integrated channels. 2.2 Marketing and Communications We may use the collected data to communicate with you regarding updates to the Service, including sending important notifications and transactional emails. We may also use your email address for marketing purposes, such as sending newsletters and promotional messages related to Pixie. You can opt out of these marketing communications, at any time, by sending an email to talk@hellopixie.ai. 2.3 Analytics To improve the quality and effectiveness of the Pixie Service, we analyze the collected data. This analysis allows us to understand user behavior & engagement, assess feature performance, and identify areas for enhancement in our web app, marketing website, and the integrated channels. 2.4 Contractual Obligations and Rights We may process your data as necessary to fulfill our contractual obligations to you and enforce our rights under any agreements you enter into with us. This ensures that we provide the services and functionalities outlined in our terms of service and any other related agreements. 2.5 Security, Fraud Prevention, and Misuse Prevention We use various data points to monitor and protect the security of our systems, detect fraudulent activity, prevent potential misuse of our services, and ensure the safety of our IT infrastructure. This includes implementing safeguards to protect against unauthorized access, data breaches, and other malicious activities. 2.6 Additional Uses In certain situations, we may use your data for additional purposes, as described at the time you provide the information. We will always ensure that such uses are consistent with the principles outlined in this Privacy Policy and obtain any necessary consents.

3. Data Management We take the security, retention, and appropriate sharing of your personal information seriously. Below is an overview of how we handle and manage data within Pixie.

3.1 Data Retention We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including to meet any legal, regulatory, or contractual obligations. Once this period has expired, or upon a valid request to delete your data, we will securely delete or anonymize your information, unless we are legally required to retain it. 3.2 Data Sharing We do not sell or rent your personal information to third parties. However, to support the Pixie Service and our business operations, we may share your personal information under the following circumstances:

Vendors and Service Providers We may share Personal Information with trusted third-party vendors and service providers who assist us in performing specific functions related to the Pixie Service. These functions may include hosting, cloud storage, IT infrastructure, email communication, marketing services, and web analytics. These service providers access, process, or store Personal Information solely to perform their functions on our behalf, following our instructions and security requirements.

AI and Vector Services To provide accurate and relevant responses to end-user queries, vector data (transformed from raw training data files and actual chat data), may be shared between Pixie, its associated vector database, and the Large Language Model (LLM) that powers the Service. This sharing flow is essential to complete Pixie’s response to an end-user query.

Business Transfers If we undergo a business transaction, such as a merger, acquisition, asset sale, reorganization, or transition of service to another provider (collectively, a "Transaction"), your personal information may be disclosed and transferred to parties involved in the Transaction (e.g., counterparties, due diligence teams, or successors) along with other business assets.

Legal Requirements We may disclose your personal information if required by law or when we believe it is necessary to:

Comply with legal obligations or governmental requests (including law enforcement and national security requirements);

Protect and defend our rights, property, or interests;

Prevent or investigate potential fraud, abuse, or unlawful activities;

Protect the safety and security of Pixie users or the public;

Protect against legal liabilities.

Affiliates We may share your Personal Information with affiliates and subsidiaries under common ownership or control, ensuring it is used in a manner consistent with this Privacy Policy.

Other Users In specific cases where you engage in shared or public interactions within the Service, certain actions or information you choose to share may be visible to other users. Please review these interactions carefully to understand what may be visible to others.

3.3 Data Security We prioritize the security of your personal information and use industry-standard administrative, technical, and physical safeguards to protect it against unauthorized access, disclosure, alteration, and destruction.

Despite our efforts to implement robust security measures, please note that no method of online transmission or storage is entirely secure, and we cannot guarantee absolute security.

In the event of a data breach that may impact your personal data, we will promptly notify affected users in accordance with applicable legal requirements. This notification will include information about the nature of the breach, any data affected, and steps taken to mitigate the impact.

If you have concerns about data security, please contact us at talk@hellopixie.ai, and we will address them to the best of our ability.

3.4 Data Disposal We follow data disposal practices as outlined in our retention policies. Users may request the deletion of personal data by contacting us at talk@hellopixie.ai. Upon request, we will remove your data unless we are legally required to retain it.

4. Your Rights You have the following rights regarding your personal data:

4.1 Right to Access You have the right to request access to your personal data. We may provide you with a copy of your personal data in a clear and concise format. 4.2 Right to Rectification You have the right to request that we correct any inaccurate or incomplete personal data. 4.3 Right to Erasure You have the right to request that we erase your personal data. We may erase your personal data unless we have a legal obligation to retain it. 4.4 Right to Restriction of Processing You have the right to request that we restrict the processing of your personal data. This means that we will only process your personal data for certain limited purposes. 4.5 Right to Data Portability You have the right to request that we transfer your personal data to another organization. 4.6 Right to Object You have the right to object to the processing of your personal data. We may stop processing your personal data unless we have a compelling legitimate interest to continue doing so. To exercise any of your data rights, please contact us at talk@hellopixie.ai We will respect your data rights and respond to your requests in a timely manner.

5. Payments For any paid features of Pixie, secure payment processing may require collection of payment information (such as credit card details). This data is used solely for billing and access purposes, and we use industry-standard security practices for payment transactions.

6. Links to Other Sites Our Service may contain links to third-party websites. Please be aware that these websites have their own privacy policies. We encourage you to review these policies before sharing any personal information, as this Privacy Policy does not apply to external sites.

7. Children's Privacy Our Service is not targetted at anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you have reason to believe that your Child has provided us with Personal Data, please contact us and we will take steps to remove that information from our databases.

8. Changes to this Privacy Policy We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices and legal requirements. Changes will be effective upon posting on our website. Continued use of Pixie after changes implies your acceptance of the revised policy.

9. Contact Us If you have questions, concerns, or requests regarding your personal information or this Privacy Policy, please reach out to us at talk@hellopixie.ai